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008 981218s1999 enka b 001 0 eng
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050 0 0 _aP96.A83
_bR48 1999
082 0 0 _a302.23
_221
090 _aP90
_b.R48 1999
245 0 0 _aRethinking the media audience :
_bthe new agenda /
260 _aLondon,
_bSAGE Publications,
_c©1999
300 _aviii, 212 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references and index
505 0 _aIntroduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen --
520 1 _a"Are current models of media reception and audience ethnography appropriate to the contemporary media environment? Collectively the contributors to this volume argue that they are not. Together they put the case for a new approach, a new agenda, to account for the role of the media in everyday life. Only this new agenda can, they suggest, explain our ubiquitous, constantly reflexive, participation in modern media culture."--Jacket
650 0 _aMass media
_xAudiences
_911046
650 4 _aMASS MEDIA
_911047
655 7 _aAufsatzsammlung.
_2swd
_93680
655 4 _aAufsatzsammlung
_93680
700 1 _aAlasuutari, Pertti
_eed.
_911048
776 0 8 _iOnline version:
_tRethinking the media audience.
_dLondon ; Thousand Oaks, Calif. : Sage Publications, 1999
_w(OCoLC)607457739
776 0 8 _iOnline version:
_tRethinking the media audience.
_dLondon ; Thousand Oaks, Calif. : Sage Publications, 1999
_w(OCoLC)607805133
942 _2ddc
_cBK
999 _c49796
_d49796