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Brands of faith [electronic resource] : marketing religion in a commercial age / Mara Einstein.

By: Material type: TextTextSeries: Religion, media and culture seriesPublication details: London ; New York : Routledge, 2008.Description: 1 online resource (xiv, 241 p.) : illISBN:
  • 9780203938874 (electronic bk.)
  • 0203938879 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: Brands of faith.DDC classification:
  • 306.6 22
LOC classification:
  • BV652.23 .E56 2008eb
Online resources:
Contents:
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
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Item type Current library Collection Call number Status Date due Barcode
E-Books E-Books SAIACS EBSCOHost EBooks (EBSCO) Available

Includes bibliographical references (p. [211]-235) and index.

The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?

Description based on print version record.

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