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Rethinking the media audience : the new agenda /

Contributor(s): Material type: TextTextPublication details: London, SAGE Publications, ©1999Description: viii, 212 pages : illustrations ; 24 cmISBN:
  • 0761950702
  • 9780761950707
  • 0761950710
  • 9780761950714
Subject(s): Genre/Form: Additional physical formats: Online version:: Rethinking the media audience.; Online version:: Rethinking the media audience.DDC classification:
  • 302.23 21
LOC classification:
  • P96.A83 R48 1999
Contents:
Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen --
Review: "Are current models of media reception and audience ethnography appropriate to the contemporary media environment? Collectively the contributors to this volume argue that they are not. Together they put the case for a new approach, a new agenda, to account for the role of the media in everyday life. Only this new agenda can, they suggest, explain our ubiquitous, constantly reflexive, participation in modern media culture."--Jacket
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books SAIACS General Stacks Non-fiction 302.23 A316R (Browse shelf(Opens below)) Available 025395

Includes bibliographical references and index

Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen --

"Are current models of media reception and audience ethnography appropriate to the contemporary media environment? Collectively the contributors to this volume argue that they are not. Together they put the case for a new approach, a new agenda, to account for the role of the media in everyday life. Only this new agenda can, they suggest, explain our ubiquitous, constantly reflexive, participation in modern media culture."--Jacket

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