TY  - BOOK
AU  - Baker, Michael
AU  - Graham, Peter
AU  - Harker, Debra
AU  - Harker, Michael
TI  - Marketing: managerial foundations 
SN  - 0732952115 (pbk.)
AV  - HF5415 .M29958 1998
U1  - 658.8 21
PY  - 1998///
CY  - South Yarra
PB  - Macmillan Education Australia
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 511-531) and index
ER  -