TY  - BOOK
AU  - Cusumano,Michael A.
AU  - Selby,Richard W.
TI  - Microsoft secrets: how the world's most powerful software company creates technology, shapes markets, and manages people 
SN  - 0684855313 (pbk.)
AV  - HD9696.C64 M533 1998x
PY  - 1998///
CY  - New York
PB  - Simon & Schuster
KW  - Microsoft Corporation
KW  - Computer software industry
KW  - United States
KW  - Business planning
KW  - Case studies
N1  - Originally published: New York : Free Press, 1995; "A Touchstone book."; Includes bibliographical references (p. 477-491) and index; Organizing and managing the company : find "smart" people who know the technology and the business -- Managing creative people and technical skills : organize small teams of overlapping functional specialists -- Competing with products and standards : pioneer and orchestrate evolving mass markets -- Defining products and development processes : focus creativity by evolving features and "fixing" resources -- Developing and shipping products : do everything in parallel, with frequent synchronizations -- Building a learning organization : improve through continuous self-critiquing, feedback, and sharing -- Attack the future!
ER  -