TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 0761918531
AV  - P91.3 .B385 2000
U1  - 302.23/07/2 21
PY  - 2000///
CY  - Thousand Oaks, CA
PB  - SAGE Publications Inc
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
KW  - Reference works
KW  - lcgft
KW  - fast
N1  - Includes bibliographical references (pages 265-268) and indexes; Part I. Getting started. What is research? -- Library searches. Part II. Methods of textual analysis. Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism. Part III. Qualitative research methods. Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation. Part IV. Quantitative research methods. Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics. Part V. Putting it all together. Nineteen common thinking errors to avoid -- Writing research reports
ER  -