MARC details
000 -LEADER |
fixed length control field |
02137cam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
43245493 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220520093853.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
000106s2000 caua b 001 0 eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA040697 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761918531 |
Qualifying information |
(pbk. : alk. paper) |
|
International Standard Book Number |
0761918523 |
Qualifying information |
(alk. paper) |
|
International Standard Book Number |
9780761918523 |
Qualifying information |
(alk. paper) |
|
International Standard Book Number |
9780761918530 |
Qualifying information |
(pbk. : alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)43245493 |
Canceled/invalid control number |
(OCoLC)44398260 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
UKM |
-- |
MUQ |
-- |
BAKER |
-- |
NLGGC |
-- |
YDXCP |
-- |
BTCTA |
-- |
OCLCG |
-- |
YOM |
-- |
DEBSZ |
-- |
TULIB |
-- |
OCLCO |
-- |
OCLCA |
-- |
OCLCF |
-- |
OCLCQ |
-- |
OCLCO |
-- |
XFF |
-- |
OCLCO |
-- |
UtOrBLW |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P91.3 |
Item number |
.B385 2000 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
302.23/07/2 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Berger, Arthur Asa, |
Dates associated with a name |
1933- |
245 10 - TITLE STATEMENT |
Title |
Media and communication research methods : |
Remainder of title |
an introduction to qualitative and quantitative approaches / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Thousand Oaks, CA |
Name of publisher, distributor, etc |
SAGE Publications Inc |
Date of publication, distribution, etc |
©2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 295 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 265-268) and indexes |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part I. Getting started. What is research? -- Library searches. Part II. Methods of textual analysis. Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism. Part III. Qualitative research methods. Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation. Part IV. Quantitative research methods. Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics. Part V. Putting it all together. Nineteen common thinking errors to avoid -- Writing research reports |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mass media |
General subdivision |
Research |
-- |
Methodology |
|
Topical term or geographic name as entry element |
Communication |
General subdivision |
Research |
-- |
Methodology |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Reference works. |
Source of term |
lcgft |
|
Genre/form data or focus term |
Reference works. |
Source of term |
fast |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Online version: |
Main entry heading |
Berger, Arthur Asa, 1933- |
Title |
Media and communication research methods. |
Place, publisher, and date of publication |
Thousand Oaks, Calif. : Sage Publications, 2000 |
Record control number |
(OCoLC)606303211 |
|
Display text |
Online version: |
Main entry heading |
Berger, Arthur Asa, 1933- |
Title |
Media and communication research methods. |
Place, publisher, and date of publication |
Thousand Oaks, Calif. : Sage Publications, 2000 |
Record control number |
(OCoLC)609344705 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |