Marketing : managerial foundations /

Baker, Michael

Marketing : managerial foundations / - South Yarra : Macmillan Education Australia, ©1998. - xvi, 542 Pages. : ill. ; 25 cm. + 1 computer disk (3 1/2 in.)

Includes bibliographical references (p. 511-531) and index.


System requirements for accompanying disks: Word 6.0 for Windows 95.

0732952115 (pbk.) 0732952123

00690608


Marketing.
Marketing--Management.

HF5415 / .M29958 1998

658.8