Do you want to keep your customers forever? /

Pine, B. Joseph.

Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers. - Boston, Mass. : Harvard Business Press, c2009. - v, 85 p. ; 17 cm. - Harvard business review classics . - Harvard business review classics. .

"Originally published in Harvard business review in March 1995"--T.p. verso.

9781422140277 (pbk.) 142214027X (pbk.)

2010537103

GBA9B6178 bnb

015433410 Uk


Customer equity.
Customer loyalty.
Customer services.

HF5415.527 / .P56 2009

658.812