Brands of faith
Einstein, Mara.
Brands of faith marketing religion in a commercial age / [electronic resource] : Mara Einstein. - London ; New York : Routledge, 2008. - 1 online resource (xiv, 241 p.) : ill. - Religion, media and culture series .
Description based on print version record.
Includes bibliographical references (p. [211]-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
9780203938874 (electronic bk.) 0203938879 (electronic bk.)
Church marketing.
Religious institutions--Marketing.
Electronic books.
BV652.23 / .E56 2008eb
306.6
Brands of faith marketing religion in a commercial age / [electronic resource] : Mara Einstein. - London ; New York : Routledge, 2008. - 1 online resource (xiv, 241 p.) : ill. - Religion, media and culture series .
Description based on print version record.
Includes bibliographical references (p. [211]-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
9780203938874 (electronic bk.) 0203938879 (electronic bk.)
Church marketing.
Religious institutions--Marketing.
Electronic books.
BV652.23 / .E56 2008eb
306.6