Media and communication research methods : an introduction to qualitative and quantitative approaches /

By:

Berger, Arthur Asa, 1933-

Material type: Text

0761918531
0761918523
9780761918523
9780761918530

Subject(s):

Genre/Form:

Additional physical formats: Online version:: Media and communication research methods.; Online version:: Media and communication research methods.DDC classification:

302.23/07/2 21

LOC classification:

P91.3 .B385 2000

Contents:

Part I. Getting started. What is research? -- Library searches. Part II. Methods of textual analysis. Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism. Part III. Qualitative research methods. Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation. Part IV. Quantitative research methods. Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics. Part V. Putting it all together. Nineteen common thinking errors to avoid -- Writing research reports

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SAIACS General Stacks	Non-fiction	302.23 B496M (Browse shelf(Opens below))	Available		025399

Includes bibliographical references (pages 265-268) and indexes

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Media and communication research methods : an introduction to qualitative and quantitative approaches /